The stop sign is one of America's truly great creations. Its influence has grown remarkably since its inception, and now it can be found not only on the streets of this great country, but on those of countries across the world, such as Germany and possibly beyond.
So what is it about this simple, red octagon bolted to a steel post that makes it carry such power over others? Its strength, as well as its weakness, lies in the straightforward delivery of its main theme. This sign pulls no punches-it wants you to stop, and, my friend, that's what you're going to do; no ifs ands or buts. By consisting of just four oversized letters, it conveys its message without confusion.
Unfortunately, this austere directness might also be its main flaw. Though it is a great tragedy, every day thousands of people overlook stop signs. The reason is clear: When a stop sign is placed in an unexpected location, it is threatened with the possibility of fading into the background, unnoticed and unacknowledged. Who is looking for a stop sign at the back of an empty parking lot? Certainly not anyone with more than a single lonely brain cell.
Yes, the stop sign is clear and precise in its intent, but that does not place it beyond improvement. So spice things up. Perhaps crazy colors and squiggly lines can prevent this emblem of power from going unadhered to.
Mr. Stop Sign, it's time you moved out of the age of Model Ts and buggies and reinvented yourself for the 21st century. It is time to step up your authority and stop the kids from making the rolling stops. Nobody likes a stale cookie.
