Total number of ads aired so far in the 2004 presidential election, according to a new study by the Wisconsin Advertising Project.
Total number of ads aired by the Swift Boat Veterans for Truth, according to the same report.
The number of states in which the Swift Boat ad has actually aired.
The maximum possible percentage of the United States population that could have seen an airing of the ad.
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The percent of the U.S. population that has used marijuana, according to a National Household Survey on Drug Abuse.
The percent of Amsterdam residents who have used marijuana, where the drug is decriminalized according to a study of licit and illicit drug use.
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The number of times a variation on the word \strong"" was used in the national Democratic platform.
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The percent of respondents who claim they pay at least ""quite a bit of attention to what's going on in politics,"" according to a recent University of Wisconsin-Bringham Young University poll.
The percent of respondents who correctly identified John Ashcroft as attorney general of the United States, according to the same study.