Gov. Jim Doyle unveiled Wednesday the slogan that he hopes will keep tourists coming to state for the next few years: \Wisconsin-Life's So Good.""
This new campaign replaces Wisconsin's previous ""Stay Just A Little Bit Longer"" campaign, which the state had used since March 2000.
Doyle also proposed increasing the tourism budget by $3.8 million, according to a statement from the governor's office. The current tourism budget is $25.6 million.
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The new campaign will include television, radio, print and online advertising. It will be shown in the Chicago and Minneapolis-St. Paul areas as well as in Wisconsin.
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