UW-Madison business students will dress the Grainger atrium in pink Wednesday, as a symbol of the school-wide effort that has notched thousands of donations for Breast Cancer Awareness Month this October.
The governing organization for UW-Madison's School of Business has been planning the community-wide fundraiser since the summer.
Jon Fasoli, president of the Undergraduate Business Leadership Council, said he came up with the idea for the School of Business in Pink"" fundraiser idea because breast cancer affects so many people.
Vice-president for UGBLC, Melissa Leffin, said in addition to raising money for breast cancer, the main purpose behind the idea was to ""get all of the student organizations and School of Business students to actually work together toward something, which is what the UGBLC is designed to do.""
Throughout the week, a booth with information, free ribbons, bracelets and t-shirts for minimum donations will be located in the atrium of Grainger Hall from about 9-4 p.m. each day.
All donations will benefit the Susan G. Komen Foundation.
According to Fasoli, the first order of bracelets given to UGBLC representatives from each School of Business student organization sold out quickly.
Fasoli said the fundraiser is approaching the end of its second order with about 2,500 bracelets sold.
According to Leffin, the group started selling pink t-shirts Monday to add to the cause.
She said two sizes sold out after the first day.
The group also plans to culminate the fundraiser by decorating the School of Business auditorium entirely in pink Wednesday.
Students attending classes in Grainger Hall Wednesday are encouraged to wear as much pink as possible to support the ""School of Business in Pink"" fundraiser.
""There are definitely a lot of people wearing pink on their wrists, and we are hoping that there will be a lot of people wearing pink on their backs on Wednesday,"" Fasoli said.
""We can make a statement - o - o1,500 students strong.""
Joanne Huang, vice-president of finance for UGBLC, said the potential for ""future leaders"" in the business school to work together toward one common goal is inspirational.
""In general, we are all so busy with our lives that sometimes it's nice and refreshing to see everybody step back and care about a common cause,"" she said.
