The UW-Madison Athletic Department and AT&T Inc. collaborated in the launch of a free text-message service for students to receive updates on Badger sports, university officials announced Monday.
Registered users will be provided three to five alerts per week with score updates, ticket announcements, promotional information and special-event invitations.
Students can use their wireless phone at football games to vote for the song played during the second half as part of a videoboard feature called The Badger Jukebox presented by AT&T.""
Students participating in the voting will also have the opportunity to join the service and receive text alerts. The Athletic Department is planning similar text-to-vote programs for the upcoming Badger basketball season.
The text program is free and available on all phone services in the United States, but standard text-message rates do apply.
Students can immediately sign up for the text service by texting ""Bucky"" to 72645, or by registering online at www.uwbadgers.com.
