The co-owner of local business Madtown Munchies lost nearly 10 pounds after successfully completing his ""28 Days on Munchies"" challenge throughout the month of February.
Jeremy Neren said he spent the month of February eating food and drinking beverages exclusively from the late-night downtown delivery service mainly to try it out and have fun with it.
""Obviously we did want to serve a purpose and kind of convey a certain message to our customers and maybe people who don't know us,"" he said. ""We offer more than just junk food and a lot of the time people affiliate us just with junk food.""
According to madtownmunchies.com, the co-owners launched the challenge to show customers that the service allows people to enjoy something new every day.
Although Neren said his weight loss was a plus and he felt he had a couple of pounds to lose, he did not necessarily feel a huge urge to do it for that reason alone.
""I was a little bit surprised,"" he said. ""I didn't think it would be as easy to make it as effective as it was. I was able to see more results just by controlling my portions and eating smaller meals.""
Sivan Levaton-Carignan, the other co-owner of Madtown Munchies, said she shared some meals with Neren but helped out more with some of the blogging, Twittering and marketing tasks.
""I guess I also helped with trying not to rub it in his face, but sometimes we did just to joke around,"" she said.
According to Levaton-Carignan, Madtown Munchies is always open to experimenting with innovative marketing promotions.
""Any idea that gets thrown at us we really think about strongly,"" she said. ""We're definitely thinking of ways we could experiment with the food and see how long we can stand eating it.""
Neren said it was hard to say whether his challenge has been a contributing factor to an increase in business.
""We have been getting busier, but we tend to get busier throughout the course of the school year naturally,"" he said.
