The 2009 Badger football season marked the introduction of University Communications' radio show ""UW-Madison Minute.""
Big Ten Network project manager Peter Kleppin said ""UW-Madison Minute,"" hosted by senior Emily Smolarek, is meant to expose people from all over the country to the Wisconsin Idea.
""The Wisconsin Idea states that what goes on in the University of Wisconsin-Madison touches people across the state and across the country,"" he said. ""What [University Communications] is trying to do with ‘UW-Madison Minute' is showcase examples of the Wisconsin Idea.""
Each ""UW-Madison Minute"" occupies 90 seconds of every pregame show on Badger Sports Radio Network.
Tricia Dickinson, marketing director of University Communications, said she hopes the show will educate listeners about the ways UW-Madison can affect them.
""[Badger Sports Radio Network] has a statewide listening audience, so these are people we know are Badger sports fans, but they might not realize all the other work that we do outside of Madison, especially the work that directly impacts their lives,"" she said.
According to Kleppin, the potential audience of BSRN includes everyone in Wisconsin and parts of Minnesota, Iowa, Illinois and upper Michigan.
The show is also accessible to anyone in the country over the Internet or XM Radio.
It is currently unclear whether the show will continue following the end of the football season.
