A family of UW-Madison boosters has developed the Bucky Challenge to support prospective students and increase the number of Twitter followers and Facebook friends the university and the Wisconsin Alumni Association have.
Every time a Facebook or Twitter user ""friends"" or follows UW-Madison, the WAA or both social networks, UW-Madison alumni Will Hsu, Jenny Hsu and parents, Paul and Sharon Hsu, will donate $1 to the Great People Scholarship. They will do this through Oct. 3 or until they donate $500,000.
The Hsus created the Bucky Challenge to increase the number of UW social network supporters while supporting a student aid scholarship foundation.
The Great People Scholarship Campaign provides scholarships, put together by the Office of Student Financial Aid, to talented students in need of financial aid.
Will Hsu said the rise of social media over the last few years makes it a powerful way for younger alumni and current students to get connected and stay connected with the university.
