B-cycle bike sharing program offers student discount

Madison’s bike sharing program will lower its daily fee and offer a UW-Madison student discount when it returns from its winter hiatus April 1.

Through a partnership with UW Transportation, B-cycle will offer an annual membership for a discount price of $20, as opposed to the normal $65, to UW students, faculty and staff, according to Trek Bicycle Director of Communications Eric Bjorling.

The program will also offer a reduced $5 bike rental fee but will remove the week-long membership pass, according to Bjorling.

B-cycle renting locations near campus include Memorial Union, Union South, University and Charter streets, and North Park and Spring streets.