University of Wisconsin-Madison alumni donated $10.2 million during the university’s 2012 first annual “Share the Wonderful” giving campaign, exceeding the campaign’s target goal by $200,000.
The campaign, which began Sept. 15 and ran through the end of 2012, focused on using multimedia resources to target alumni to raise money greatly needed to fund university programs and initiatives, according to a statement released by UW-Madison.
Proceeds from “Share the Wonderful” will allow university officials to recruit and maintain prestigious faculty to improve students’ experience on campus, according to the statement.
"We were incredibly gratified by the generosity of people who recognize the importance of this place and the work we do," Chancellor David Ward said in the statement. "The power of many was apparent, and that ongoing support helps sustain our mission. To those who helped: Thank you."
The campaign included the creation of a website aimed to entertain alumni and remind them why they enjoyed their time at the university.
UW-Madison conducted the campaign in collaboration with the Wisconsin Alumni Association.
