When thinking of Madison, one is more likely to imagine camouflage as being the “trending fabric” rather than a beautiful silk or leather—let’s face it, this isn’t Paris. However, that doesn’t mean Madison is devoid of style. Rather, it is a diamond in the rough. Madison has a unique, urban style and several boutiques that reflect the widerange of Madison habitants. In fact, I discovered several menswear boutiques that each have a distinctive voice and offer the services necessary to keep Madison men stylish and up-to-date.
For the Madison trendsetter
Context is the ultimate boutique to find unique and interesting pieces. Inside you will find a relaxed and cool environment. The store is well-decorated with vintage memorabilia, and a blend of old and new gives the store its distinct style; there is an iPad hooked up to an old record player, and vintage military jackets are paired with uniquely printed button-downs.
Although it’s a bit pricey—expect to spend over $150 on a button-down and over $50 for a T-shirt—the pieces are so unique you will ooze style. GQ, in reference to Context, even said, “The dudes who help dictate what the blogs will be buzzing about this month live in Wisconsin.” But beware, Context is not for the style-shy. Located near the capitol, it is definitely worth a visit for those hoping to find the next “wowing” piece for their wardrobe.
For the style-conscious guy
Located on State Street is Jazzman. Jazzman is more in-tune with what most men wear, keeping a more “traditional” feel, but simultaneously offers pieces that are in-line with trends and can give a nice boost of style. They offer quality button-downs in a variety of colors and more traditional prints that are well-priced at around $80.
If you’re looking for jeans, this is the place to go. Their selection of Mavi, 7 For All Mankind, Citizens of Humanity and JOE’s ensure you will find the right brand, cut, fit and style.
Jazzman is a good place to go whether you’re looking for staple pieces or an entire outfit. They can dress you from head to toe, down to the itty-bitty accessories like wallets and pocket squares. They offer pieces for every occasion, from dress pants and dress shoes to brightly colored chinos and sneakers. This is the fashion destination to go for guys who want a polished, classic look without raising any eyebrows from pedestrians.
For the gentleman
At first glance, Moda Italy looks pricey. However, the vast array of suits on display cost significantly less than one might expect. They mostly carry Enzo and Mantoni suits, and offer warehouse prices that keep your wallet happy while you look like a million bucks. One can find a suit, dress shirt, tie and belt for under $300. They offer a range of styles from the more traditional suit to the “pushing-the-envelope” printed jacket.
The helpful staff will ensure you find the right suit, even down to the little accessories—they have a nice selection of unique bow ties, ties and pocket squares—and will take care of your tailoring needs. If you’re in need of assistance suiting up to nail that interview, Moda Italy should be your first destination.
No matter what your flavor, these three shops will tailor to any Madisonian’s style. Next time you’re in need of a new pair of pants or get the urge to redo your wardrobe, pay one (or all) of these boutiques a visit. You’ll look and feel sleek and stylish as you stroll to class, and unlike when you shop at Urban Outfitters, you’re less likely to see 15 other guys sporting the same button down!
Want more tips on how to stay hip and trendy this spring and into summer? Email Kelsey at eichman2@wisc.edu and she’ll let you in on more unique shops and styles for Madison’s fellas.
