The company in charge of selling food and drinks to Badger fans has promised to make improvements for Saturday’s football game against Tennessee Tech, such as adding more than 100 beverage vendors in the stands, according to the Wisconsin State Journal.
The vow comes after a shortage of soda vendors at the University of Massachusetts Amherst game last Saturday. Fans reported a variety of problems, such as long lines, a shortage of food and dissatisfaction over beverage choices.
Last week's game against UMass Amherst marked the first for UW's new vendor, Learfield Levy Foodservice LLC.
Additionally, many fans at the game were displeased by the new beverage choices, since the university stopped serving Coca-Cola products. Under the new contract, only drinks from theDr. Pepper Snapple Group can be served.
Levy was picked in July to take over concessions from the National W Club,
a nonprofit group that ran them since 1962. The new contract could generate $24 million for the university over the next decade, according to the WSJ.
University of Wisconsin-Madison junior Sam Kislai said he experienced multiple issues when he tried to purchase nachos at the UMass game.
“They gave me a whole tray of nachos and there was this tiny amount of cheese that wasn’t enough to cover like half of the nachos,” Kislai said.
