Discovery to Product (D2P), a University of Wisconsin-Madison project that aims to bring scientific and technological university innovations into the market, named Wisconsin entrepreneur John Biondi its director, according to a Tuesday university press release.
Biondi has experience with supporting nine up-and-coming high-technology companies, which corresponds with D2P’s focus on science and technology. His areas of expertise include early stage strategy, business and revenue models and entering the market with minimal cost.
Biondi, who will start working as director March 17, said in the release his past experience with ventures related to D2P’s key technology areas qualify him for the position.
“What you need is an ability to connect the technology to the market,” Biondi said in the release. “That’s what commercialization is all about.”
The project, which began in November, hopes to increase the commercialization of existing entrepreneurship at the university by supporting the foundation of new companies, according to the release.
