Welcome back to campus, and welcome to an exciting semester at The Daily Cardinal. Whether you’re a longtime reader or just picking up our newspaper for the first time, you are joining us at a significant point in our 123-year history.
This semester marks the beginning of our two-days-per-week print schedule. After this week’s Welcome Back issue, The Daily Cardinal will hit newsstands every Monday and Thursday. Additionally, this Wednesday, Jan. 20, we will launch a brand new website to strengthen our web presence.
Plenty of college newspapers have restructured their print production schedules in recent years, so we understand this is not a groundbreaking move. It is, however, a substantial opportunity for us to engage readers where they live today: on their cell phones and on social media.
Despite reducing the number of days we put out a physical newspaper, we are not going digital-first nor are we diminishing our commitment to our print product. This move is about maximizing both print and online presentations. Our two print issues will explore the events surrounding our community in an in-depth manner. Our web platform will publish breaking news throughout the week, ensuring that The Daily Cardinal will not lie dormant between print days. This new website will give us an independent online presence, better brand awareness and more control of our digital product, making dailycardinal.com a hub for campus-wide, citywide and statewide coverage.
To expand on our dedication to long-form print stories, The Daily Cardinal will produce three special issues this semester that focus on separate topics of high importance. Each of these will explore various angles to fully flesh out these subjects. Keep an eye on our social media for more information regarding these issues.
We’ve branded ourselves as The Daily Cardinal ever since our inception and we will continue to do so despite a shift in print production. Though our printing schedule has changed, we remain a “daily” in the truest sense of the word: We are here every day, reporting on stories that matter to you.
To our loyal readers, this will still be the same Daily Cardinal you have come to enjoy. We will still produce strong student journalism and thought-provoking content, a claim validated by the numerous awards we win every year. Our commitment to “sifting and winnowing” will always persist.
This is a momentous time in The Daily Cardinal’s long and distinguished history. No matter if you read our stories once a day or once a month, we invite you to become as enthusiastic as we are about this switch. Come join us.
