Overview
The Daily Cardinal Advertising Excellence Summer Internships will provide an opportunity for two to three students to learn how to solve business challenges using marketing tools. Specifically, you will learn how to:
- Develop and implement sales strategies
- Identify challenges facing potential clients
- Make effective sales presentations
- Understand and leverage brand attributes into successful ad campaigns
- Efficiently prospect, sell and manage an account
- Operate a successful advertising sales operation
- Have fun solving business problems
Whether working for a business, not-for-profit organization or government agency, you will maximize your success if you know how sell ideas, products and services to customers, stakeholders and staff. This internship is ideal for anyone considering a career in advertising, marketing or management in the retail, media, technology, finance, service and other industries; as well as for those considering careers with not-for-profit organizations and government agencies.
Faculty
Herman Baumann is the lead instructor for the internship. He has served as an executive in the media, health care, marketing, technology and trade association industries, and has extensive experience in sales, marketing, management and business planning. Baumann was honored by the UW-Madison in 2007 with a Distinguished Service Award. Interns will also learn from additional experts and working professionals who will be brought in to address specific topics.
Tasks and pay
The core of the interns’ work will be to sell ads for The Daily Cardinal’s digital and print media, including the Mail Home, SOAR, Welcome Back, and Game Day issues, news web site, and other Cardinal products.
Interns will work a flexible 35-hour per week schedule, and will earn $9.00 per hour. The internships will start Monday, May 22 and end Friday, Aug. 18, with The Daily Cardinal closed May 29 for Memorial Day and the week of July 3 to 7 for the Independence Day holiday. The work schedule will be flexible to make it easier for interns to add a part-time job. Interns will also be eligible for Daily Cardinal Scholarships in the following school year.
Requirements
Strong preference will be given to those who are serious about elevating their sales skills to a professional level. You must be a current student of UW-Madison, and you must be willing and able to work the entire period of the internship. Seniors through freshmen with any major are welcome to apply.
The Daily Cardinal is an Equal Opportunity Employer and is committed to providing a work environment free of discrimination and harassment. All employment decisions at The Daily Cardinal are based on business needs, job requirements and individual qualifications without regard to race, color, religion or belief; national, social or ethnic origin; age, physical, mental or sensory disability; HIV status, sexual orientation, gender identity and/or expression; marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status.
To apply
Provide a one-page essay that includes an overview of your experience and accomplishments, why you are interested in The Daily Cardinal Advertising Excellence Summer Internship Program, and your career aspirations. Send the essay, along with your contact information, major and year in school to: internship@dailycardinal.com.
