Wisconsin reaches 10-year deal with Under Armour
By Zach Rastall | Oct. 9, 2015After months of rumors, speculation became reality Friday when the University of Wisconsin-Madison and Under Armour announced a 10-year, $96 million partnership that will begin after the university’s current deal with Adidas ends next July. The contract was approved Friday morning by the Board of Regents and was officially announced at an afternoon press conference that featured Under Armour founder and CEO Kevin Plank and UW athletic director Barry Alvarez. The new deal with Under Armour will end a 15-year partnership with Adidas that began back in 2001.