Dove beauty ads bring strength to women
By by Haleigh Amant | Apr. 28, 2013“The idea of beauty is our own to conceptualize,” is what we hear at the end of one of Dove’s “Real Beauty” ads. For those of you who have not yet seen these ads, let me enlighten you on a particularly important one. This most recent ad is an extremely moving “Real Beauty Sketches” video in which well respected forensic artist, Gil Zamora, sketches a series of women who are hidden behind a curtain. The first sketch drawn is based on each woman’s description of her physical appearance. The second sketch, however, is based on a stranger’s descriptions of these women. The point of this social experiment is to show women they are too hard on themselves. Later in the video, you see the stranger’s descriptions create much more realistic and “beautiful” sketches of each of the women. As the sketches are revealed to each of the women, they realize the impact their negative self image has on the sketches. Warning: This may induce tears, especially if you are one of many women who suffers from having a poor self-image.