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The Daily Cardinal Est. 1892
Saturday, December 21, 2024

Caroline McGartland

Staff Writer

PHOTOS: Wisconsin wins the NCAA Volleyball Championship game
SPORTS

How UW-Madison students feel about Name, Image, Likeness

The NCAA implemented a policy that allows student-athletes to make money from their own personal brand in June 2021. While there has never been such a financial consideration for athletes in college sports, some argue the entire concept of Name, Image, Likeness threatens the foundation of college sports by completely removing any hint of amateurism and introduces enormous sums of money for a sport that’s done just fine without. 

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