Since college athletes began profiting off their Name, Image, and Likeness (NIL) on July 1, 2021, Division I athletics — especially for Power 5 Big Ten schools like the University of Wisconsin-Madison — have been a “Wild West” of spending and competition.
The Big Ten Conference Tournament begins on Wednesday in Indianapolis, but for the Wisconsin Badgers men’s basketball team (28-8, 13-7), their path has now taken an unexpected turn following Saturday’s stunning 86-75 loss to Penn State.
The Wisconsin men’s basketball team (20-5, 10-4 Big Ten) reached a new high point on the season after they went on the road and upset the No. 7 Purdue Boilermakers 94-84 this past Saturday.
A three-star recruit from Bloomfield Hills, Michigan, John Blackwell ranked as the 29th-best combo guard in the nation and the third-best prospect in the state of Michigan coming out of Brother Rice High School.
The Badgers men’s basketball team is off to a surprising 8-0 start to begin the year and are currently ranked No. 11 in the most recent AP Poll.
The college sports landscape is set for another compensation shift as a $2.78 billion settlement in the House v. NCAA class-action lawsuit, involving three antitrust cases against the NCAA and Power Five conferences brings two new pay structures for the 2025-26 season.
The Badgers men’s basketball team will face their first real test of the season against No. 9 Arizona at home Friday night.
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