OPINION
Staying in the moment is the key to exceeding expectations
By Yeonju Oh | Feb. 22, 2015Many advertising agencies and other experts annually review marketing industry reports for current trends. I believe that trend reports tremendously help marketers to shape and plan various marketing strategies. I acknowledge that the rudiments of marketing always seem to be coherent, how one applies these fundamentals to altering trends is crucial. This is what I believe to be the most intriguing and interesting trend of this year: exceeding expectations in unexpected ways.
